Sell yourself first, after all it is your most important product!

 I have always been a firm believer in the fact that when you sell yourself or “brand” rather than trying to just push a product success seems to follow not to mention a much stronger and lasting relationship with your customer. Steve Jobs is a prime example of this, yes he had some of the best ideas to back it up but he always seemed to me as a guy that was trying to invite you along with him to use his products in stead of just trying to convince you that they were the better way to go. One of the first and most important lessons I learned in sales was “if your not comfortable with what you are trying to sell and for how much, how do you expect your customer to be”.  I hope you enjoy the article.

How to Make a Personal Connection with Customers