This is an excellent article on branding yourself to your community, it gives excellent insight & suggestions on how to accomplish this without coming off as self serving, which you really in the end the business has to be but don’t want people to feel. I know we all hate the term self serving but it is a business and if it isn’t looked after and coveted by the owner no one else will. I will throw in this one piece of advice from personnel experience; Try not to handle or hold any money for a charity organization, make sure that you find a way to have them appoint or provide an administrator for any direct funds accepted. Why you ask? People are natural skeptics and it only takes one overly optimistic person to decide that “they had to have collected more money than that” or “I saw how busy they were at that event” to ramp up the rumor mill and the next thing you know that new china you just purchased on your personnel credit card for the restaurant becomes the ill gotten gains of you having your hand in the cookie jar. Anyway, again great article from Pizza Marketplace, I hope you enjoy.
Your Brand
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